Amy S. Chen
Graphic Design
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MASS MoCA Gala 2022 BRANDINGThe MASS MoCA Gala is an annual fundraiser that brings together donors, artists, and community members to celebrate the future of MASS MoCA. The branding for MASS MoCA Gala 2022 honored that year’s largest exhibition, EJ Hill: Brake Run Helix, which featured paintings with neon lights and a rideable sculptural roller coaster. 

The event required a strong, flexible branding system that could connect deliverables across different channels while generating excitement and a distinct sense of occasion for donors. Drawing from the featured exhibition’s neon lighting, we developed a vibrant color palette, and I used color tints to create visual variation across the system. For invitations, forms, and other information-heavy materials, I prioritized simplicity and clear hierarchy, so essential information remained easy to process.ROLE
Graphic Design (with Jenny Wright & Jesse McCauley)

FIELDBranding
YEAR2022
LOCATIONMASS MoCA

DELIVERABLESVisual Identity, Invitation, Pitch Deck, Presentation

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